K-beauty
The Blue Ingredient Moment: Why Azulene & EGF Are Taking Over the K-Beauty Scene — And Why Dear Klairs' Blue Line Is at the Center of It All
Allure spotlighted azulene. Skincare creators can't stop talking about EGF. Here's everything you need to know about K-beauty's most calming power duo — and why Dear Klairs' Blue Drop (1M+ sold) and Midnight Blue Calming Cream (3M+ sold) are at the center of it all.